Privacy Policy

1. Introduction

Welcome to Food Express ("we," "us," or "our"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services, including our website and WhatsApp Business communication channel.

Contact Information:
Food Express
121 Carpmael Rd, Singapore
Email: foodexpresstech@gmail.com
Phone: +65 9817 1530

2. Information We Collect

2.1 Personal Information

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, delivery address
• Order Information: Food preferences, order history, delivery instructions
• Payment Information: Payment method details (processed securely by third-party payment processors)
• Communication Data: Messages sent through WhatsApp Business, customer service inquiries
• Device Information: IP address, browser type, operating system, device identifiers
• Location Data: Delivery address and general location information

2.2 Images and Photos

User-Submitted Images: You may upload or submit photos and images to our platform, including:

• Receipt Photos: Images of purchase receipts for verification and coupon issuance
• Food Photos: Images of meals for promotional purposes, reviews, or customer feedback
• Profile Pictures: Optional profile images for your account
• Promotional Content: Photos submitted for contests, campaigns, or social media features

Important: By uploading images to Food Express, you grant us permission to process, store, and use these images for the purposes outlined in this Privacy Policy, including automated processing and promotional purposes.

2.3 Automatically Collected Information

• Cookies and similar tracking technologies
• Usage data and analytics
• Website interaction and browsing behavior

2A. Image Processing and OCR Technology

Automated Image Processing

We use Optical Character Recognition (OCR) technology and automated image processing to:

• Extract Receipt Data: Automatically read and extract information from uploaded receipt photos, including merchant names, purchase amounts, dates, and item details
• Verify Purchases: Validate receipt authenticity and purchase details for coupon eligibility
• Generate Coupons: Automatically issue promotional coupons and discounts based on verified purchase data
• Quality Enhancement: Improve image quality for better readability and processing accuracy
• Data Extraction: Convert image-based information into structured data for our systems

Coupon Issuance Logic

Our automated system processes uploaded receipts to determine coupon eligibility:

• Receipt Verification: OCR technology scans receipts to verify authenticity and extract purchase details
• Eligibility Check: System automatically checks if the purchase meets coupon criteria (minimum amount, participating merchants, valid dates)
• Automatic Issuance: Qualifying purchases trigger immediate coupon generation and delivery via WhatsApp or email
• Fraud Prevention: Duplicate receipt detection prevents multiple coupon claims from the same receipt
• Points Calculation: Purchase amounts may be converted to loyalty points or rewards automatically

Promotional Use of Images

Images you submit may be used for promotional purposes, including:

• Marketing materials and advertisements
• Social media posts and campaigns
• Website galleries and featured content
• Email newsletters and promotional communications
• Customer testimonials and reviews

Note: We will not use identifiable personal information from receipts (such as credit card numbers) for promotional purposes. Receipt images are processed solely for verification and coupon issuance.

Image Data Retention

• Receipt Images: Retained for 90 days after coupon issuance for verification and dispute resolution, then automatically deleted
• Promotional Images: Retained indefinitely unless you request deletion
• OCR-Extracted Data: Retained for 2 years for analytics and fraud prevention
• Failed Uploads: Deleted within 30 days if processing fails

Your Rights Regarding Images

You have the right to:

• Request deletion of your uploaded images at any time
• Withdraw consent for promotional use of your images
• Request information about how your images are being used
• Opt-out of automated image processing (note: this may prevent coupon issuance)

To exercise these rights, contact us at foodexpresstech@gmail.com with your request and image identifiers.

3. How We Use Your Information

We use the collected information for the following purposes:

• Order Processing: To process and fulfill your food orders and deliveries
• Image Processing: To automatically process uploaded photos using OCR technology for receipt verification and data extraction
• Coupon Generation: To automatically issue coupons, discounts, and promotional offers based on verified purchase data
• Customer Service: To respond to your inquiries and provide support
• Communication: To send order confirmations, updates, and promotional messages
• Promotional Marketing: To use submitted images in marketing materials, social media, and advertisements (with your consent)
• Service Improvement: To analyze usage patterns and improve our services
• Legal Compliance: To comply with applicable laws and regulations
• Security: To detect and prevent fraud and unauthorized access
• Fraud Prevention: To verify receipt authenticity and prevent duplicate coupon claims

4. WhatsApp Communication

We use WhatsApp Business API to communicate with our customers. By providing your phone number and engaging with us through WhatsApp, you consent to:

• Receiving order confirmations and updates via WhatsApp
• Customer service communications through WhatsApp messaging
• Promotional messages (you can opt-out at any time)
• Delivery notifications and status updates

Your WhatsApp communications with us are subject to WhatsApp's Terms of Service and Privacy Policy. We only use WhatsApp to enhance customer service and order management.

Note: You can stop receiving WhatsApp messages at any time by sending "STOP" to our WhatsApp Business number or by contacting us at foodexpresstech@gmail.com.

5. Information Sharing and Disclosure

We may share your information with:

• Service Providers: Delivery partners, payment processors, and technology providers
• Business Partners: Restaurant partners for order fulfillment
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In connection with mergers, acquisitions, or asset sales

We do not sell your personal information to third parties for their marketing purposes.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Detailed Retention Periods:

• Order Data: Retained for 7 years for accounting, tax compliance, and legal purposes (Singapore regulations)
• Receipt Images: Deleted automatically 90 days after coupon issuance or verification
• OCR-Extracted Data: Retained for 2 years for analytics, fraud prevention, and dispute resolution
• Promotional Images: Retained indefinitely for marketing purposes unless deletion is requested
• WhatsApp Communication Records: Retained for 2 years for customer service and compliance
• Payment Information: Tokenized payment data retained for 3 years; full details not stored
• Marketing Data: Retained until you opt-out or request deletion
• Account Information: Retained while your account is active and for 1 year after account closure
• Failed Upload Images: Automatically deleted within 30 days
• Backup Data: Automatically purged from backup systems within 90 days of deletion from active systems

Automatic Deletion: Our systems automatically delete data when retention periods expire. You will receive notifications before automatic deletion of promotional images.

8. Your Rights and Data Deletion

You have the following rights regarding your personal information:

• Access: Request access to your personal data, including uploaded images and OCR-extracted information
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal data, including images and processed data (see detailed instructions below)
• Objection: Object to processing of your personal data, including automated OCR processing
• Portability: Request transfer of your data to another service in a structured, commonly used format
• Withdrawal of Consent: Withdraw consent for data processing, image use, or promotional communications at any time
• Image Removal: Request removal of specific images from promotional materials
• Opt-out of OCR: Opt-out of automated image processing (may prevent coupon issuance)

Data Deletion Instructions

You can request deletion of your personal data at any time. We provide multiple convenient methods:

Deletion Timeline:

• Request acknowledged within 24 hours
• Identity verification completed in 2-3 days
• Data deletion processed within 14-30 days
• Confirmation email sent upon completion

For complete details about the data deletion process, visit our dedicated Data Deletion Instructions Page.

Note: Some data may be retained for legal compliance (e.g., transaction records for tax purposes). Backup copies are automatically purged within 90 days. Receipt images are automatically deleted 90 days after processing.

To exercise any of these rights, please contact us at foodexpresstech@gmail.com or call +65 9817 1530.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. You can control cookie settings through your browser preferences.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. International Data Transfers

Your information may be transferred to and processed in countries other than Singapore. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: